ABOUT US

1955:  The beginning

In a small workshop, a team of 5 employees first made ties and mended socks. But they soon realized that bras are rare and highly sought after. They researched the market, and imagination and skill did the rest. In those days, bras were made of damask and brocade and were more cumbersome than today. Lisca became famous with the Majda bra, with which she became recognizable throughout Yugoslavia at the time.

1964: Entry into foreign markets

The demand for women's underwear was increasing and it was sometimes difficult to meet the market's needs. The company expanded, and special training courses for seamstresses and tailors were organized for specific knowledge... In 1964, Lisca successfully penetrated the German market, and soon after it began selling in other European countries, Africa, the USA and in Arabic peninsula.

1969: Swimwear

At the end of the 1960s, people went on vacation more and more often, and so Lisca also launched a swimsuit program. They incorporated the knowledge and experience gained in the design of linen into the fashion models, and the collection was not only comfortable, but also fashionable and interesting for both domestic customers and foreign customers.

1970: The first push up bra

In the early 1970s, Lisca introduced the push up bra for the first time. The Manuela bra fastened in the front and was one of the best-selling models until the 90s, and its ambassador was Miss Europe 1969 Saša Zajc.

1974: New production and storage facilities

The 1970s were a period of large investments. New production and storage facilities were completed. At the time, the state-of-the-art racking warehouse was the largest in Eastern Europe. A business computer, the first in this part of Europe, began to be used. Lisca has thus also become a technological center for the local environment.

1978: A revolution in ease

At the end of the seventies, another revolution took place - Lisca introduced bras with shaped cups, which was a great technological innovation at the time. Laundry has become lighter, baskets seamless and attractive under thinner outerwear. In the photographs, the recognizable face of Liska was the well-known Slovenian model Nina Gazibara. The bra in the picture was also a bestseller in the Soviet Union.

1983: Outerwear

In 1983, Lisca rounded off its offer with a program of women's blouses and T-shirts, known to consumers under the name Foxy. Fashion creations were presented at various fairs in the former Yugoslavia, as well as in Düsseldorf, Lyon..., and Lisca's creators received many international awards for them. Due to the need for greater independence in the procurement of quality materials, Inplet was founded in 1983 - its own company for the production of linen goods.

1988: Bold and colorful swimwear

Especially when it comes to swimwear, women could now afford more - strong colors and lively patterns, as well as daring models, prevailed. One of the innovations in swimwear was bottomless panties. The 1980s also shook fashion with the arrival of thongs - panties completely revealed the buttocks and broke down too many social inhibitions, and Lisca first introduced them to the German market.

1995: Lisca's umbrella brand

In the 1990s, Lisca began collaborating with many renowned foreign brands, designing and producing lingerie and swimwear for them. But more and more energy was channeled into building his own brand. In 1995, Lisca began to appear under a single umbrella brand and a new overall graphic image was created.

2002: Cheek by Lisca

Lisca is established in Europe as an elegant, feminine brand. During this period, the collection also includes youthful, playful models under the Cheek by Lisca brand. An important part of the collection also becomes the sexy and extravagant lingerie, which today is recognizable under the Lisca Selection line.

2008: Lisca online store

The new millennium has changed the way of communication and also sales channels. More and more often, we look for information on the Internet, where we also make decisions about purchases. Lisca's products could be purchased in its own e-store as early as 2008.

2010: Expansion of the retail network

The point of sale is the face of the brand, which is why Lisca strategically focused on the intensive expansion of the sales network across Europe. The stores are equipped in accordance with Lisca's merchandising standards and offer women the most pleasant shopping experience. There are already over 130 stores under the Lisca logo, and Lisca products are also present on many corners of specialized laundry stores.

2012: Lisca Men – for the first time also underwear for men

Lisca is known primarily as a brand that takes care of women's beauty. But it is also known that women are the ones who most often buy underwear for men. With the addition of the new underwear program for men Lisca Men to the collection, we can now choose comfortable intimate clothes for both of us in one place.

2013: Lisca by Ivana Šundov

Lisca invited the presenter, who is known both in Slovenia and Croatia for her always neat style - Ivana Šundov - to participate. She accepted the design of outerwear as a challenge, and the result of experience, many conversations and deliberations was the collection Lisca by Ivana Šundov, which can be worn by every woman and was made up of those pieces that should be in the wardrobe of each of us.

2015: Gala fashion show on the occasion of the 60th anniversary

Lisca repeatedly curved fashion spectacles, which were talked about for a long time and were considered the fashion event of the year. Lisca crowned 60 years of fashion creativity with a gala fashion event in Portorož, which was attended by both business partners from abroad and the cream of the local stars. The show impressed with original creations, and a unique, glamorous and luxurious line of Lisca Prestige lingerie was created exclusively for this occasion.

2018: ProudToBeMe and positive self-image

Lisca is increasingly actively involved in promoting a positive self-image. That women are beautiful the way we are, and that appearance is not the only thing that defines us, is also communicated through the Proud to be me campaign. Women of different shapes and sizes helped spread the socially responsible message at fashion events in the centers of Ljubljana, Milan, Skopje and Belgrade.

2019: To Cannes for the "Creative Excellence Award 2019"

As part of the international events at the Mare di Moda fair, Lisca received the prestigious "CREATIVE EXCELLENCE AWARD 2019". The organizers of the fair award the award every year to brands that stand out with exceptional creativity, development, innovation and quality.

Lisca was chosen as "an excellent example of a company that successfully combines tradition with modernity, while paying great attention to the selection of materials, while dynamically adapting to changes in the market. With the #ProudToBeMe campaign, she also launched an inclusive and important message of positive self-image and strong femininity".